Rue Local
Design - Stock Sourcing - Retouching
Rue Local was an off-shoot of Rue La La's daily deals. It was focused on stylist city dwellers. Rue Local would search neighborhoods for the best and most exciting experiences, then e-mail subscribers a “back door pass” into some of the most sought after local hot spots, the best local fashion, food, and entertainment, and one-of-a-kind experiences exclusively for Rue La La members. There were 8 major cities launched: Boston, New York City, Chicago, Washington D.C., Miami, Los Angeles, San Francisco and Philadelphia.
Rue Local Print
Design - Stock Sourcing - Retouching
I was the designer for Rue Local print and marketing materials. I supported local events, local advertising and special promotion truck wraps to spread the word on Rue Local. The goal of all imagery was to feel authentic and capture the vibes of the city.
Rue Local Truck Wrap
Design - Stock Sourcing - Retouching
I designed the truck wrap for special events that our Rue Local truck would show up to. The Rue La La truck would setup shop outside of NYFW near Bryant Park and hand out swag promoting Rue Local.
Rue Local Digital Marketing
Design - Stock Sourcing - Retouching
