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e.l.f. cosmetics E-Commerce Design

Concepting  -  Design  -  Photography  -  Styling

I was brought on-board by Creative Director, Melissa Parker Hughes to contract until she was able to build a robust in-house creative team. A three week contract turned into almost a full year of creative services. While contracting for e.l.f. cosmetics, I was responsible for concepting campaigns, designing for e-commerce site (desktop + mobile), email and social photography. 

e.l.f. cosmetics Email Marketing

Concepting  -  Design  -  Imagery

I was tasked to lead design for e.l.f.'s email marketing cascades. This was an email journey that took the shopper through various trigger emails, enticing her to shop.

Concepting  -  Photography  -  Styling  -  Retouching

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