I was brought on-board by Creative Director, Melissa Parker Hughes to contract until she was able to build a robust in-house creative team. A three week contract turned into almost a full year of creative services. While contracting for e.l.f. cosmetics, I was responsible for concepting campaigns, designing for e-commerce site (desktop + mobile), email and social photography.
e.l.f. cosmetics Email Marketing
Concepting - Design - Imagery
I was tasked to lead design for e.l.f.'s email marketing cascades. This was an email journey that took the shopper through various trigger emails, enticing her to shop.
Concepting - Photography - Styling - Retouching