Crafting the future of coffee.
Content Marketing Manager
2019 - 2020
Content Creation + Management
Website + Email Marketing
Influencer Outreach + Management
Event Planning + Marketing
Educational Video Storyboarding
Process Documents + SOPs
Marketing Campaign Creation + Management
Managed, concepted, and wrote copy for campaigns to promote new product launches and brand storytelling across social, website, email, and SMS marketing while working with photographers, designer, and web manager.
Coffee Break with Coco Chispa
Created editorial series of "coffee breaks" to spotlight local artists and makers alongside the Instant Craft Coffee launch. Interviewed artists at their studio while art directing on-site photographer.
"Inside" Verve Cafés Zoom Backgrounds
Curated 1 lightly branded Zoom background for each Verve café location for professionals to use while taking video meetings. This quick digital creation helped bring back the vibe of "working from a coffee shop" during the pandemic and promoted the brand through countless Zoom meetings.
Social Media Management
Dramatically improved the social media presence, engagement, followers, and sales. Created original content while writing, posting, hosting giveaways, and replying to all customer comments and direct messages.
Coffee is a gift | Sweepstakes
Created epic multi-brand email capture sweepstakes through cold partnership outreach. 1 extremely lucky winner won a prize haul worth $3,500+ including custom surfboard and skateboard, flight to/from Hawaii, hotel stays, and beach attire. Brands included Album Surf, Faherty, Santa Cruz Skateboards, Shoreline Hotel, Coconut Waikiki, Brue Bar, OliPop, and Thrive Market.
Coffee Coloring Contest
When we were all stuck at home at the peak of the pandemic, I created an at-home coloring contest that was wildly popular with fans. It helped create a little fun (and calm, focus) for all ages!