Crafting the future of coffee.

Content Marketing Manager

2019 - 2020

Responsibilities

  • Content Creation + Management

  • Copywriting

  • Website + Email Marketing

  • Community Management

  • Brand Partnerships

  • Influencer Outreach + Management

  • Paid Social

  • Print Marketing

  • PR Support

  • Event Planning + Marketing

  • Educational Video Storyboarding

  • Process Documents + SOPs

BV.Email copy.png

Marketing Campaign Creation + Management

Managed, concepted, and wrote copy for campaigns to promote new product launches and brand storytelling across social, website, email, and SMS marketing while working with photographers, designer, and web manager. 

coco_instant_coffee_4_8ceaf4d9-d9e2-406a-bb99-899df490c205.jpeg

Coffee Break with Coco Chispa

Created editorial series of "coffee breaks" to spotlight local artists and makers alongside the Instant Craft Coffee launch. Interviewed artists at their studio while art directing on-site photographer.

zoom_6.jpeg

"Inside" Verve Cafés Zoom Backgrounds

Curated 1 lightly branded Zoom background for each Verve café location for professionals to use while taking video meetings. This quick digital creation helped bring back the vibe of "working from a coffee shop" during the pandemic and promoted the brand through countless Zoom meetings.

sakaro_sunset_final (1).jpg

Flash Brew Recipes

Created recipes series to spotlight the Flash Brew launch. Worked with recipe creator remotely in LA then photographed, styled and retouched images.

social (1).jpg

Social Media Management

Dramatically improved the social media presence, engagement, followers, and sales. Created original content while writing, posting, hosting giveaways, and replying to all customer comments and direct messages. 

Screen Shot 2021-09-20 at 4.00.02 PM.png

Holiday 2019 Gift Guide

Working alongside two designers, we created the printed Holiday 2019 Gift Guide that would be mailed to all customers with their orders and displayed in all cafés.

hp_module_steammilk.jpg

How-To Educational Series

Working alongside videographer and talent, we created a dual-purpose educational video series for café employee training and homebrewer education.

6109b525fb582f90bc94d38dddc5b0ad.jpeg

Coffee is a gift | Sweepstakes

Created epic multi-brand email capture sweepstakes through cold partnership outreach. 1 extremely lucky winner won a prize haul worth $3,500+ including custom surfboard and skateboard, flight to/from Hawaii, hotel stays, and beach attire. Brands included Album Surf, Faherty, Santa Cruz Skateboards, Shoreline Hotel, Coconut Waikiki, Brue Bar, OliPop, and Thrive Market.

vinyl_square.jpeg

Coffee Spotify Playlists

Curated 6 unique Spotify playlists to support limited edition coffee launches and general good tunes while brewing your favorite blend.

Screen Shot 2021-09-24 at 11.56.37 AM.png

Coffee Coloring Contest

When we were all stuck at home at the peak of the pandemic, I created an at-home coloring contest that was wildly popular with fans. It helped create a little fun (and calm, focus) for all ages!