Sephora

Created exclusive content and photography for Sephora's digital magazine. Every week, we would publish several in-depth pieces about new brands, new products, and founder spotlights.

When I joined the Sephora Social Media Team it was a developing channel. With no studio space available I shot all the images by a window on the 11th floor of Market Street HQ. Looking back this is hilarious.

Sent to cover makeup trends at Coachella with senior copywriter for The Glossy. We captured original content and saw an 80% direct growth on social platforms due to our unique coverage.

Created multiple original photos, videos, or designs for Sephora's Instagram, Facebook, Pinterest, Google+, Twitter, BeautyTalk, The Glossy, and Vine.

Created photography for exclusive promotional offers for Sephora's Facebook "Fan Fridays" gated rewards and helped with beauty offers.