Discover the latest in beauty.
Art Director, Social
2013 - 2014
Responsibilities
-
Content Creation + Management
-
Photography
-
Photo Retouching
-
Prop Styling
-
Concepting
-
Live Event Trend Reporting
-
Exclusive Social Offers
The Glossy | Digital Magazine
Created exclusive content and photography for Sephora's digital magazine. Every week, we would publish several in-depth pieces about new brands, new products, and founder spotlights.
Photography + Retouching
When I joined the Sephora Social Media Team it was a developing channel. With no studio space available I shot all the images by a window on the 11th floor of Market Street HQ. Looking back this is hilarious.
Coachella 2014 Festival Trend Coverage
Sent to cover makeup trends at Coachella with senior copywriter for The Glossy. We captured original content and saw an 80% direct growth on social platforms due to our unique coverage.
Social Media
Created multiple original photos, videos, or designs for Sephora's Instagram, Facebook, Pinterest, Google+, Twitter, BeautyTalk, The Glossy, and Vine.
Fan Fridays + Beauty Rewards
Created photography for exclusive promotional offers for Sephora's Facebook "Fan Fridays" gated rewards and helped with beauty offers.