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Art Director, Social 

2013 - 2014

Responsibilities

  • Content Creation + Management

  • Photography

  • Photo Retouching

  • Prop Styling

  • Concepting

  • Live Event Trend Reporting

  • Exclusive Social Offers

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The Glossy | Digital Magazine

Created exclusive content and photography for Sephora's digital magazine. Every week, we would publish several in-depth pieces about new brands, new products, and founder spotlights.

RIP The Glossy
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Photography + Retouching

When I joined the Sephora Social Media Team it was a developing channel. With no studio space available I shot all the images by a window on the 11th floor of Market Street HQ. Looking back this is hilarious.

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Coachella 2014 Festival Trend Coverage

Sent to cover makeup trends at Coachella with senior copywriter for The Glossy. We captured original content and saw an 80% direct growth on social platforms due to our unique coverage.

RIP The Glossy
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Social Media

Created multiple original photos, videos, or designs for Sephora's Instagram, Facebook, Pinterest, Google+, Twitter, BeautyTalk, The Glossy, and Vine.

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Fan Fridays + Beauty Rewards

Created photography for exclusive promotional offers for Sephora's Facebook "Fan Fridays" gated rewards and helped with beauty offers.