Rue La La

Concepted bi-annual wedding boutiques with in-house photographer, fashion stylist, and makeup artist. Along with art direction, retouching, I created backgrounds, and bouquets.

Was the art director for special 24-hour only boutiques. Created eye-catching layouts to entice shoppers to feed their shopping impulses.

I designed the truck wrap that showed up for special events. The Rue La La truck would show up to NYFW to hand out promotional swag.

With so many daily boutiques I was chosen to streamline and design the boutique production with preset typographic lockups for other designers to use.

Rue dipped their toes in elevated local deals and I was the designer who chose select stock photography for editorial posters to capture the essence of the 8 major cities we launched in.