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Shop members-only sales.

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Art Director

2010 - 2012

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Responsibilities

  • Content Creation

  • Graphic design

  • Prop Styling + Retouching

  • Website + Email Marketing

  • Print Marketing

  • Event Marketing

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Style I Do! Wedding Boutiques

Concepted bi-annual wedding boutiques with in-house photographer, fashion stylist, and makeup artist. Along with art direction, retouching, I created backgrounds, and bouquets.

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Today's Fix

Was the art director for special 24-hour only boutiques. Created eye-catching layouts to entice shoppers to feed their shopping impulses.

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Rue La La Truck

I designed the truck wrap that showed up for special events. The Rue La La truck would show up to NYFW to hand out promotional swag.

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Daily Editorial Templates

With so many daily boutiques I was chosen to streamline and design the boutique production with preset typographic lockups for other designers to use.

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Rue Local

Rue dipped their toes in elevated local deals and I was the designer who chose select stock photography for editorial posters to capture the essence of the 8 major cities we launched in.

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