Cruelty-free natural makeup and skincare.
Art Director
2016 - 2018
Responsibilities
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Content Creation + Management
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Graphic design
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Photography
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Styling + Retouching
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Copywriting
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Website + Email Marketing
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Community Management
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IG LIVE Management
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Brand Partnerships
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Influencer Outreach + Management
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Paid Social
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Print Marketing
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PR Support
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Event Planning + Marketing
Photography, Styling + Retouching
Created editorial photography for use across social media and marketing pieces. I was a one-stop-shop for styling, shooting, retouching and delivering final assets for campaigns.
Top Blog Contributor
Contributed SEO-optimized articles with photography. I generated 51% of the total blog revenue in 2017 and produced 7 of the top 10 revenue-producing blogs in that year. The "best natural foundation" blog was featured in the coveted Google's "featured placement" for 1 year.
Paid Social
Working with a partner, we took paid advertising as a side project when agencies could not produce results. We significantly improved ROI 3x and created custom customer journeys like nudge, past purchase, content, and extended journey.
Instagram Weekly LIVE Streaming
Concepted and produced a weekly steaming session with co-founder, Susie Wang. The 1-hour segment features exclusive first looks, special offers, guests, and candid Q+A's. It became a major revenue-driving channel.
Community Looks Shopping
This was before UGC was UGC. Working with IT members we launched a shop-able and tag-able "community looks" feed on the website. This new addition improved sales, customer decisions, and fewer returns because of additional visual information.
Brand Partnerships
Cold outreach to like-minded brands for social giveaways and marketing campaigns. I created exciting offerings and giveaways to excite current fans and cross-pollinate potential customers.