Cruelty-free natural makeup and skincare.

Art Director

2016 - 2018

Responsibilities

  • Content Creation + Management

  • Graphic design

  • Photography

  • Styling + Retouching

  • Copywriting

  • Website + Email Marketing

  • Community Management

  • IG LIVE Management 

  • Brand Partnerships

  • Influencer Outreach + Management

  • Paid Social

  • Print Marketing

  • PR Support

  • Event Planning + Marketing

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Photography, Styling + Retouching

Created editorial photography for use across social media and marketing pieces. I was a one-stop-shop for styling, shooting, retouching and delivering final assets for campaigns.

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Top Blog Contributor

Contributed SEO-optimized articles with photography. I generated 51% of the total blog revenue in 2017 and produced 7 of the top 10 revenue-producing blogs in that year. The "best natural foundation" blog was featured in the coveted Google's "featured placement" for 1 year.

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Paid Social

Working with a partner, we took paid advertising as a side project when agencies could not produce results. We significantly improved ROI 3x and created custom customer journeys like nudge, past purchase, content, and extended journey.

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Instagram Weekly LIVE Streaming

Concepted and produced a weekly steaming session with co-founder, Susie Wang. The 1-hour segment features exclusive first looks, special offers, guests, and candid Q+A's. It became a major revenue-driving channel.

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Community Looks Shopping

This was before UGC was UGC. Working with IT members we launched a shop-able and tag-able "community looks" feed on the website. This new addition improved sales, customer decisions, and fewer returns because of additional visual information.

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Brand Partnerships

Cold outreach to like-minded brands for social giveaways and marketing campaigns. I created exciting offerings and giveaways to excite current fans and cross-pollinate potential customers.